Whiskey on Water
Project details
Brief
The project for Whiskey on Water, a bar located in Worcester, MA, focused on creating a distinctive logo that captures the bar’s unique identity and appeal. The goal was to design a logo that reflects the bar’s upscale yet inviting atmosphere, with a nod to its central theme of whiskey and its location on water street.
Deliverables
Concept Development
- Conducted research on the local bar scene, the target audience, and the unique aspects of Whiskey on Water.
- Developed multiple logo concepts that incorporated elements of whiskey (such as barrels, glasses, or whiskey bottles).
Design Process
- Selected a few initial concepts and refined them based on stakeholder feedback, ensuring the logo conveys the right blend of sophistication and approachability.
- Focused on creating a versatile logo that could be used on various mediums, including signage, menus, merchandise, and digital platforms.
- Ensured the logo design maintained readability and visual appeal in both color and monochrome formats.
Final Logo
- Delivered the final logo in multiple formats (AI, EPS, PNG, JPG) to accommodate diverse uses.
Results
The project successfully delivered a logo that embodies the character and charm of Whiskey on Water, contributing to a strong and cohesive brand identity.
