Table Talk
Project details
Overview
The project for Table Talk involved designing new packaging for the “Old Fashioned” brand (and others) that celebrates the brand’s heritage while appealing to modern consumers. The goal was to create packaging that highlights the quality and tradition of Table Talk Pies, enhancing its shelf presence and reinforcing its reputation as a beloved, classic brand.
Deliverables
Concept Development
- Conducted research on the brand’s history, product range, and target audience to understand the key elements that should be emphasized in the new design.
- Developed design concepts that balance nostalgia with contemporary aesthetics, incorporating elements like classic typography, vintage patterns, and vibrant colors.
Design Process
- Created multiple packaging concepts featuring distinct visual elements such as pie illustrations, rustic textures, and a cohesive color palette that reflects the brand’s identity.
- Focused on enhancing the product’s appeal through clear, engaging product photography, easy-to-read labels, and informative graphics highlighting key product features.
Final Packaging
- Delivered finalized packaging designs in multiple formats, ensuring they are suitable for various product sizes and retail environments.
- Provided detailed specifications for print production, including dielines, color codes, and material recommendations to maintain brand consistency and quality.
Results
The project successfully delivered a new packaging design for Table Talk Pies, enhancing the brand’s market presence and appealing to a broad audience while honoring its cherished legacy.
