Merrca Charcoal
Project details
Brief
The project for Merrca, a new charcoal product, focused on creating a cohesive branding, identity, and packaging design concept that reflects the product’s premium quality and eco-friendly nature. The goal was to design a brand identity that conveys durability, efficiency, and environmental responsibility.
Deliverables
Brand Strategy Development
- Conducted market research to understand the target audience, competitive landscape, and unique selling points of Merrca’s products.
- Developed a brand positioning statement and key messaging highlighting Merrca’s commitment to quality, patriotism, and American values.
Logo Design
- Created multiple logo concepts incorporating patriotic elements such as stars, stripes, and the American flag.
- Focused on a design that conveys strength, pride, and reliability, resonating with the theme of loving America.
- Refined the chosen logo through collaborative feedback to ensure it aligned with the client’s vision and target audience.
Brand Identity System
- Developed a comprehensive brand style guide including color palettes inspired by the American flag, typography, and imagery styles that evoke patriotism.
- Designed additional brand assets such as business cards, brochures, packaging, and promotional materials to maintain a consistent brand presence.
Packaging Design
- Designed packaging concepts that highlight Merrca’s premium quality and American pride.
- Included elements such as patriotic graphics, clear labeling, usage instructions, and sustainability information.
- Ensured the packaging design was visually appealing, functional, and stood out on retail shelves, effectively communicating the brand’s patriotic message.
Results
The project successfully delivered a cohesive branding, logo, and packaging design for Merrca, positioning it as a leading, patriotic grilling and charcoal company that celebrates American values and quality.
