Grove 148
Project details
Brief
The project for Grove 148, a new organic style restaurant in Worcester, MA, aimed to create a cohesive branding and identity concept that reflects the restaurant’s commitment to fresh, organic ingredients and a wholesome dining experience. The goal was to design a brand identity that is modern, inviting, and aligns with the organic nature of the restaurant.
Deliverables
Brand Strategy Development
- Conducted market research to understand the target audience and competitive landscape.
- Developed a brand positioning statement and key messaging that emphasizes freshness, sustainability, and community.
Logo Design
- Created multiple logo concepts featuring natural elements such as leaves, trees, and earthy colors.
- Focused on a design that conveys the organic, fresh, and welcoming atmosphere of the restaurant.
- Refined the selected concept through feedback sessions to ensure it met the client’s vision.
Brand Identity System
- Developed a comprehensive brand style guide including color palettes, typography, and imagery styles.
- Designed additional brand assets such as business cards, menus, signage, and packaging that reflect the organic and wholesome nature of the restaurant.
Web Design Concept
- Created wireframes and mockups for a responsive website that aligns with the brand’s visual identity.
- Included features such as an interactive menu, online reservations, and a blog to share stories about sourcing and sustainability.
Results
The project successfully delivered a branding and identity concept that embodies the essence of Grove 148, providing a solid foundation for the restaurant’s launch and future growth.
