ESWA (Elder Services of Worcester Area)
Project details
Overview
The project for Elder Services of Worcester Area aimed to rejuvenate their brand identity to better reflect their commitment to providing compassionate and comprehensive care for the elderly. This included the creation of a new logo, print design materials, and the development of a user-friendly website.
Project Components
Branding
- Developed a brand strategy that emphasized warmth, reliability, and trust, aligning with the organization’s mission to support the elderly community.
- Created detailed brand guidelines to ensure consistency across all platforms and communications.
Logo Design
- Designed several logo concepts reflecting the organization’s values of care and community.
- Finalized a logo that combines modern elements with a comforting and approachable aesthetic.
- Delivered the final logo in various formats for diverse applications.
Print Design
- Designed a suite of print materials including brochures, flyers, and business cards.
- Ensured all print designs were consistent with the new brand identity and visually appealing to the target audience.
Web Development
- Developed wireframes and designed a responsive, user-friendly website.
- Integrated a content management system (CMS) for easy updates and maintenance.
- Implemented basic SEO strategies to improve search engine visibility.
- Conducted comprehensive testing to ensure the website functioned seamlessly across all devices.
Results
This comprehensive project has empowered Elder Services of Worcester Area with a strong, unified brand presence and the tools needed to better serve and connect with the Worcester area community.
