Confer

Project details

Brief

The branding project for Confer Lending was undertaken to create a cohesive and compelling brand identity that would effectively communicate the company’s innovative spirit and technological expertise. The project included the design of a new logo and the layout of a modern, user-friendly website.

Brand Strategy
Logo Design
Web Design Mockups
Print Design Services

Deliverables

Brand Strategy

Conducted a thorough analysis of the target audience, market trends, and competitive landscape.
Developed a brand positioning statement and value proposition to differentiate InnovateTech Solutions in the marketplace.

Logo Design

Created three initial logo concepts, each reflecting the company’s core values of innovation, reliability, and forward-thinking.
Collaborated with stakeholders to refine the selected logo through multiple rounds of feedback.
Delivered the final logo in multiple formats (AI, EPS, PNG, JPG) for versatile use across various media.

Web Layout

Developed wireframes for key pages to establish the structure and flow of the website.
Designed a visually appealing and intuitive user interface that aligns with the new brand identity.
Ensured the website layout was responsive, providing an optimal viewing experience across all devices.

Branding

Web Design

Print Materials

Enhanced Brand Identity
Distinctive Logo
User-Friendly Web Layout
Increased Engagement

Results

This branding project has successfully equipped Confer Lending with a robust and distinctive brand identity. The new logo and web layout not only represent the company’s innovative ethos but also enhance its visibility and engagement in the competitive consumer lending industry.

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