Basil n’ Spice
Project details
Brief
The project for Basil n’ Spice Thai Cuisine, a new Thai restaurant in Worcester, MA, focused on creating a distinctive and inviting logo that captures the essence of Thai culture and cuisine. The goal was to design a logo that reflects the restaurant’s vibrant flavors, authenticity, and welcoming atmosphere.
Deliverables
Concept Development
- Conducted initial consultations to understand the client’s vision and the cultural elements they wanted to incorporate.
- Explored design elements inspired by Thai cuisine and culture, such as basil leaves, traditional patterns, and vibrant colors.
Design Process
- Created multiple logo concepts featuring Thai-inspired motifs, including basil leaves and traditional Thai design elements.
- Focused on a design that conveys the richness and authenticity of Thai cuisine while ensuring it is modern and appealing.
- Refined the selected concept through collaborative feedback sessions, ensuring it aligned with the client’s vision.
Final Logo
- Delivered the final logo in various formats (AI, EPS, PNG, JPG) suitable for use across different media, including signage, menus, and digital platforms.
- Provided a brand guide with color codes, typography, and usage guidelines to maintain consistency in branding.
Results
This project successfully delivered a logo that embodies the essence of Basil n’ Spice Thai Cuisine, providing a strong visual identity that supports their brand and attracts hungry customers looking for authentic Thai food in Worcester.
