Anchor Education
Project details
Overview
This project was a comprehensive branding, print, and web design endeavor for Anchor Education Consulting, Inc. The goal was to come up with a brand that conveyed early education and stability while representing the location, based out of Provincetown, MA. Reasoning behind business name – Anchor: a reliable or principal support – supporting schools and families through programmatic evaluation, consultation, advocacy and training.
The project spanned across several months, beginning with in-depth research and culminating in the launch of a fully integrated brand identity.
Deliverables
Brand Identity Development: A logo that combines a classic typeface with a modern symbol, representing the fusion of tradition and innovation. The color palette was inspired by the natural colors of the sea and the sand, while the design represents stability & progression.
- Brand Strategy Development
- Market research and analysis
- Brand positioning statement
- Target audience analysis
- Value proposition and key messaging
- Brand Guidelines
- Color palette selection
- Typography choices
- Imagery style and usage
- Tone of voice and messaging guidelines
Print Materials: Design of stationary, business cards, white papers, and promotional materials that echo the brand’s ultimate mission. To provide comprehensive, professional, and personalized education consulting services to students, families, and schools.
Web Design: Creation of a responsive website with an emphasis on usability and aesthetics. The site includes Anchor’s history, about, services, and contact forms.
Results
This project underscored the importance of cohesive brand identity across all mediums, from print to digital. Balancing tradition with modernity presented a unique challenge that ultimately defined the success of the Anchor brand. Continuous engagement with the community and responsiveness to feedback were key in refining the brand post-launch, highlighting the dynamic nature of branding in today’s fast-paced world.
